Label printing methods
At Mercian Labels we have a variety of different label printing techniques, these include printing digital, hotfoil, thermal and flexographic labels. The different label printing options can result in confusion by our customers to what way would be best to print their labels. There is no right or wrong answer to this question as each label printing method has its own benefits.
For customers who have many different designs of labels but also has a tight budget, then digital label printing would more than likely be most suitable for them. Our digital label printers can print short runs of “process†colour labels, incorporating photographic images to be printed. Customers who choose to have their labels printed digitally have the benefit of not having to pay expensive block charges, and are able to have photographic type images on their labels without having to pay any extra costs.
Some people may choose to have their labels printed on hotfoil, as this allows people to have excellent quality labels with up to 6 spot colours. Hotfoil labels are excellent for brands who want to advertise their products it a cost effective way. With these labels you can have your own design, logo and text professionally printed onto papers, synthetics or transparent or clear materials with low origination charges. Customers also benefit greatly by the fact that they can have special size/shape requirements for their labels and do not have to pay hundreds of pounds for a cutter, which can occur if the label is very small or unusually shaped.
Thermal transfer printing may be the best option for some people who want barcode labels. Usually we produce either large or very small text barcodes, with simple logos, consecutively numbered labels. They are mainly used for industrial labelling applications such as tracking. The main benefit in getting Mercian Labels to print you barcode labels is that it is no longer in your hand as we will be doing all the hard work.
Flexographic label printing is another great method, though there are more limitations. Flexographic printing is mainly used for larger productions with simpler designs and colour combinations with up to 4 colours without special effects. The main benefits of flexographic label printing is that it is a economical printing method used for larger print runs as larger and faster machines are used. This printing method is usually chosen for industrial applications.
Letterpress and gravure label printing are still around, but more often used for specialist applications now.
If you want some free advice on what label printing method is best for your idea – drop us a line. Our advice is free, and we dont bite!
