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Use QR barcode labels on your packaging to drive visitors to your website

Posted by on Jul 7, 2011 in Labels | 1 comment
2D QR format barcode labels add interactivity to your packaging
  Many switched on brand owners including SME businesses are starting to interact with packaging using free barcode reader apps on smart phones. We have blogged on this subject previously. By far the most popular format is the QR barcode format, pictured above.  If you scan this one it directs you to a website (its interesting, try it!) .  At Mercian Labels we have the ability to offer...
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QR barcode labels – where are they being used?

Posted by on Mar 9, 2011 in Labels | 0 comments
(Image courtesy of JumpScan.com)
This morning I saw this great infographic on the increasing adoption of QR barcodes on labels and other packaging that I thought I’d share. We have written about QR barcode labels on this blog before, and can see an increasing trend towards their usage in the UK.  With a growth rate of 1200% in the past 6 months of so, its a labelling trend set to continue, and we are happy to help UK...
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2D QR barcode labels used for a clever interactive marketing campaign

Posted by on Jan 24, 2010 in Labels | 0 comments Whilst out at a trade show today I bought a soft drink with this new marketing campaign on the label.  I dont know if it was printed flexo or digitally, but it was unique enough to get me to use the 2D QR barcode reader on my Nokia e90 mobile phone, which redirected me to a unique website (only viewable on a WAP browser) for this specific marketing campaign. This sort of application is ideal for...
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