2D QR Barcode Label used for an intereactive marketing campaign by Pepsi

Whilst out at a trade show today I bought a soft drink with this new marketing campaign on the label.  I dont know if it was printed flexo or digitally, but it was unique enough to get me to use the 2D QR barcode reader on my Nokia e90 mobile phone, which redirected me to a unique website (only viewable on a WAP browser) for this specific marketing campaign.

This sort of application is ideal for digital label printing, and I can see that it wont be long before forward thinking brand owners start approaching us for this sort of campaign with static or variable data.